Sportcell’s Strategic Move with Saudi Arabia Cricket
Delhi, India: In a move that subtly underlines their strategic presence in the sports
marketing landscape, Sportcell, a renowned Celebrity Endorsement and Sports
consultancy agency, has recently facilitated a significant sports gear partnership for
the Saudi Arabia Cricket Federation (SACF). This collaboration, which also involves
GA Sports, exemplifies Sportcell’s prowess in driving value-oriented partnerships in
the world of cricket.
The essence of cricket lies in its gear, its players, and the passion that fuels the
Our latest endeavor with SACF is a reflection of our commitment to enhancing
the game, piece by piece,” shares Sarthak Shah, CEO at Sportcell. “While we
continue to shape narratives in sports marketing, our association with SACF is
definitely one for the annals.”
SACF, this partnership indicates more than just a transaction. “In Sportcell, we
recognize a shared vision, a mutual respect for the game. This gear partnership is
just the beginning,” says CEO of SACF – Tariq Sagga.
Building on that vision, Kabir Khan, Head Coach of SACF, shares, “The introduction
of top-tier sports gear, facilitated by Sportcell, is a significant stride towards
enriching our players’ experience on the field. While today it’s about the gear, the
underlying currents suggest a deeper synergy and a journey together that goes
beyond the present.
The inclusion of GA Sports in this collaboration ensures that the quality of the gear
aligns with international standards, empowering cricketers to perform their best. As SACF charts a promising trajectory for cricket’s future development, many
anticipate a horizon brimming with innovative endeavors and initiatives. Sportcell, with its distinct prowess in sports marketing, is ardently poised to contribute and
partake in this evolving narrative, reflecting a symbiotic ambition to elevate the