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Prime Volleyball season 1 earns a lot of plaudits
New Delhi, 17 March 2022: The inaugural season of the RuPay Prime Volleyball League powered by A23 ended on a high as Kolkata Thunderbolts were crowned champions of the inaugural season. They defeated the Ahmedabad Defenders in an exhilarating final on 27th February, 2022.
The league went underway on 5th February, 2022 logged record numbers for the sport in India.
Seven teams, the Ahmedabad Defenders, Bengaluru Torpedoes, Calicut Heroes, Chennai Blitz, Hyderabad Black Hawks, Kochi Blue Spikers and Kolkata Thunderbolts participated in the month-long competition that took place in Hyderabad.
Sony Sports Network and SonyLIV were the official broadcasters of the Prime Volleyball League in India, while Willow TV telecast the matches internationally in the USA. The league was also streamed live on Facebook outside the Indian subcontinent.
Across the 24 games played, the league reached 41 million television viewers, who had the choice of English, Hindi, Tamil, Telugu or Malayalam commentary.
Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India said, “The first season of RuPay Prime Volleyball League has had a successful start with the tournament being live telecast in 5 languages and attracting a host of advertisers in its inaugural edition.
In spite of clashing with multiple sporting events taking place at the same time, the league managed to hold its own with 41 million viewers.
With the large number of volleyball fans in the country and the appealing format of the league, it has the potential to attract more fans & grow even more.”
In addition, the Prime Volleyball League managed to reach over 84 million fans across India, along with over 5 million engagement from audiences around the world through various digital platforms.
The social channels through which the league was promoted included Facebook, Instagram, Twitter, YouTube and LinkedIn. A massive regional connection was also established through contemporary social media platform ShareChat, while substantial viewership was gained on videos through Moj.
In total, the videos distributed across social media platforms garnered over 43 million views.
Tuhin Mishra, Managing Director Baseline Ventures was delighted with the impact of the RuPay Prime Volleyball league in its inaugural year.
He stated that “We were confident that we would get decent numbers on television, but the digital numbers are just unprecedented.
The athleticism and high adrenaline action has really captured a substantial fan base among younger viewers, and that reflects in the huge number of videos consumed online.
It’s a great sign for the league and the sport of volleyball.
The viewership of the RuPay Prime Volleyball also reflected gender inclusivity with 43% of the viewers being female.”
Interestingly, spectators from 27 different countries engaged with and viewed the Prime Volleyball League during the first season.
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN) is an indirect wholly owned subsidiary of Sony Corporation, Japan.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel.
MAX 2, another Hindi movie channel showcasing great India Cinema.
MAX HD, a high definition Hindi movie channel airing premium quality films;
WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels.
PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library.
PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel.
YAY!, the kids entertainment channel; sports entertainment channels
SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD Sony मराठी, the Marathi general entertainment channel;
SonyLIV – the digital entertainment VOD platform.
SPN Productions, the networks’ film production arm
Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry.
SPN is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
Sony Pictures Networks India Private Limited is in its 26th year of operations in India.
It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
Media Contacts:
Sony Sports: Kaumudi Naithani +91 9833931953 | [email protected]
About RuPay Prime Volleyball League
The RuPay Prime Volleyball League is exclusively marketed by Baseline Ventures, the leading sports marketing firm in the nation.
The tournament, powered by A23, was telecast on SONY TEN 1, SONY TEN 2 (Malayalam), SONY TEN 3 (Hindi) and SONY TEN 4 (Tamil and Telugu).
RuPay, the first-of-its-kind Global Card payment network from India, came on board as the Title Sponsor of the RuPay Prime Volleyball League and Fantasy games leaders A23 was signed on as “Powered By” Sponsors in a multi-year deal.
Byju’s, Cred, Dafa News, EatFit, Amul Kool and Nippon Paint were on board as Associate Sponsors and Cosco & Apollo Hospitals associated with the RuPay Prime Volleyball League as the Official Partners.
ShareChat and Moj were the Official Content Partners of the RuPay Prime Volleyball League.
The RuPay Prime Volleyball League featured a total of 24 matches.