IPL Amazon out from IPL media rights bid, a fight between these 4 giants

IPL:OTT giant Amazon on Friday decided to withdraw from the bidding for the Indian Premier League (IPL) media rights starting on Sunday. Due to this, Viacom18 is now being considered as one of the strong contenders to get both the TV and digital rights in the bid organized by the BCCI. Bezos had expected Amazon to be the frontrunner for the biggest bid for digital rights, but withdrew from the race without giving reasons.

A senior official of the Board of Control for Cricket in India (BCCI) told PTI on the condition of anonymity, ‘Yes, Amazon is out of the race. He also did not participate in the technical bidding process today. As far as Google (YouTube) is concerned, they had taken the bidding documents but have not submitted them. So far 10 companies (TV and streaming) are in the race.’ This time there are 4 special packages for media rights, in which 74 matches of each season will be e-auctioned for 2 days, from 2023 to 2027 for 5 years. will be for the time being.

Package A contains the Indian subcontinent exclusive TV (broadcast) rights, while Package B includes the digital rights for the Indian subcontinent. Package C is for the digital rights for 18 selected matches in each season, while Package D (all matches) will be for the combined rights for TV and digital for the overseas market. Let us make it clear that Viacom18 JV (Giant Venture), the official said.