BYJU’S has roped in football star Lionel Messi as the first global brand ambassador

BYJU’S has roped in football star Lionel “Leo” Messi as the first global brand ambassador of its social impact arm Education For All, the company said on Friday.

Messi, who plays for Paris Saint-Germain and captains the Argentinian football team, has signed an agreement with BYJU’S to promote the cause of equitable education, BYJU’S said in a statement.

“We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He rose from the grassroots to become one of the most successful sports persons ever. That is the kind of opportunity that BYJU’S Education For All (EFA) wants to create for the nearly 5.5 million children it currently empowers. No one represents the power of enhancing human potential more than Lionel Messi,” BYJU’S co-founder Divya Gokulnath said.

The engagement of BYJU’s with Messi will enhance visibility of the edtech firm overseas as football has roughly 3.5 billion fans worldwide, and Lionel Messi has a social media following of nearly 450 million.

“It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better,” Gokulnath said.

This association with one of the world’s most popular sportspersons was in sync with the expanding global footprint of BYJU’S and its commitment to making education accessible, equitable, and affordable for all, it further said.

Earlier this year, BYJU’S became the official sponsor of the FIFA World Cup 2022 in Qatar. Football has roughly 3.5 billion fans worldwide, and Lionel Messi has a social media following of nearly 450 million.